Search Engine Optimization

Search engine sites like Google and Bing connect people to websites for their information needs. It allows people access to niche content thanks to their search engine optimization.

An understanding of SEO can benefit website owners in several ways. For my website reganphotography, I plan on utilizing some of the tips from the Google SEO Starter Guide. A reliable way to move your website up in search results is to actively update it. The activity shows Google’s SEO that the site is consistently pushing out new content so it’ll favor your site over less active ones.

Another helpful tip involves using keywords in headlines and descriptions to match the words people search for. Since SEO organizes all of the internet’s content, keywords help filter the results to cater to an individual’s needs. A website will gain more traffic if relevant words about a topic are used on web pages.

Other websites that have a link to your site can help bump your website up in search results. SEO recognizes your site as popular and committed. The strategy has been abused by website owners wanting to rise in results. Owners buy fake websites with a link to their real site to trick the system into thinking the site is popular. Search results aren’t genuine since sites try to manipulate SEO.

With knowledge about SEO, website owners like myself can boost their views and improve their search result spot by consistently practicing methods.

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CMS Recommendation

My recommendation for a content management system is WordPress. A local business owner might not know much about developing a website, depending on their trade.

WordPress offers a simple menu layout and easy updates and customization. There is a variety of themes for websites to use and access to over 28,000 plugins, even more than the most popular CMS Joomla!.

The media management is a simple drag and drop of content and the user management allows access to certain controls for specific accounts so employees and owners can both manage the website with ease. To view more of WordPress’ features, click here.

Compared to Joomla! and Drupal, WordPress is more beginner friendly and doesn’t require a large team to develop and manage a website, making it the best option for a local business.

Weebly Website

Weebly allows anyone like you and me to build our own website effectively with features that improve the professional look and help you reach an audience. People learning web design can use design tools like images and videos to bring more visual elements to their website and are offered a variety of templates to achieve their site’s ideal look.

Setting up a Weebly account was an easy process. Weebly provided step-by-step guidance on building a proper website by offering me a template to suit my look and all. For my theme, I choose Breal which has a simple enough background and layout that I can post my photography without the colors clashing with each other. I might change the theme later, but I know I want my site to have a similar layout and simplicity.